Radio, ne radio, svira ti radio

Pre tačno 8 godina, sedimo kod klijenta na velikom sastanku. Planira se budžet za narednu godinu i na moje iznenađenje dobijam poziv da sedim sa drugim agencijama i da negde zajedno podelimo pogled kako bi naredna godina trebala da izgleda iz marketinškog ugla. Ne dešava se to često, obično to ide tako da, klijent zapravo kaže ...

What we can learn from collaboration between Volvo and Zlatan Ibrahimović

A significant number of campaigns, activations and ads were produced during 2016. Truth to be told, it seems like the amount of them doubles on yearly basis, but I presume that is expected. “Top charts” of best campaigns are pretty much the same, with small variations. The prizes mostly go to the campaigns which have reached ...